Biogaia Skincare Creator Competition!

BioGaia Baby & Kids Skincare Bundle for Dry, Sensitive Skin

Scandinavian Skincare for Little Ones with Sensitive Skin

ATTENTION! This product is for kids, and we would like moms to apply. If you are not a mom, you are still welcome to apply, however, you must be comfortable with using the same mom angles and hooks.

Description

You’re part of the creator blitz built to dominate the feed and drive conversions for

BioGaia Skincare. Move fast, post consistently, follow the proven angles, and unlock bonus payouts.

📦 IMPORTANT DATES

• Request sample by: Aug 24th

• Launch date: August 31st

• For Tier 1: Post between Aug 31st- Sep 10th

• For Tier 2: Post between Aug 31st- Sep 20th

💰 CASH PRIZE TIERS

🥉 Tier 1 — Consistency Reward

✅ 5 videos in 10 days

💵 $150 cash prize

🥈 Tier 2 — Volume Reward

✅ 10 videos in 20 days

💵 $250 cash prize

🥇 Tier 3 — Performance Reward

✅ 15 sales in 1 day or $5k GMV total

💵 $500 cash prize

The Story:

Just like your gut, your skin has its own microbiome, filled with beneficial bacteria essential for keeping it healthy, protected, and resilient. When the balance of the skin microbiome (beneficial bacteria) is disrupted, skin irritation & sensitivity follow. 

Many ingredients in skincare products, such as essential oils, botanicals, fragrances, and even soap, can disrupt the skin microbiome, leading to irritation, rashes, dryness, & skin sensitivity. That’s why it is important to look for skincare that supports a healthy, balanced skin microbiome. 

BioGaia Skincare Brand Differentiators:

What sets BioGaia Skincare apart is our less-is-more approach focused on premium organic ingredients, minimalist formulation, and skin microbiome protection

All of our products:

• Have a perfect score (100/100) on Yuka

• Nourish & protect the skin microbiome and are certified microbiome-friendly

• Contain nutrient-rich, organic oils and premium ingredients 

• Free from ingredients that trigger rashes and irritation

• Made in Sweden using only what sensitive skin needs

The Products:

1- Gentle Balm-to-Milk Body Wash: 

Benefits:

• Nourishes & protects the skin microbiome, + strengthens the skin barrier

Differentiators:

• Apply the balm to your little one’s skin before taking a bath

• Starts as a balm & transforms into a silky, cleansing milk in water

• Cleanses without suds or stripping

• 100% of the oils are premium, organic, and rich in nutrients 

• Contains rare nutrient-rich, organic Kalahari melon seed oil that delivers vitamins, antioxidants, and essential fatty acids 

2- Soothing Face & Body Lotion 

Benefits:

• Nourishes & protects the skin microbiome, + strengthens the skin barrier

Differentiators:

• 100% of the oils are premium, organic, and rich in nutrients 

• Contains rare nutrient-rich, organic Kalahari melon seed & Sacha inchi oils that deliver vitamins, antioxidants, and essential fatty acids

• Organic Nilotica shea butter, one of the rarest shea butters, melts into skin to deeply hydrate

3- Active Care Probiotic Ointment: 

Benefits:

• Nourishes & protects the skin microbiome, + strengthens the skin barrier

• Multipurpose spot solution: use it on cheeks, chin, bum, or wherever dry, irritated patches exist 

Differentiators

• Only Four Simple Ingredients

• The only baby & kids ointment with live, active probiotics

• Just a dab goes a long way
  

Audio Hooks:

• Suds feel clean. But for babies with sensitive skin, they could be the problem!

• Who decided bubbles mean clean? For sensitive skin, bubbles might be doing more harm than good

• Your little one’s skin is covered in bacteria. That’s not a bad thing. Most skincare treats it like one

• All of these BioGaia Baby skincare products had a perfect score on Yuka

• If you love BioGaia’s BABY probiotic drops, wait until you see what they made for bath time

• You might know about probiotics for your baby's tummy…but what about for their skin? 

• My little one’s dry, sensitive skin wasn’t a reaction problem. Turns out, it was a microbiome problem.

• Every time my child’s skin got irritated, I got a new 'solution' product. Turns out that was making it worse.

• The ingredients in this baby lotion belong in a $100 luxury face cream.

• This isn’t your average baby ointment. This one has a probiotic.

• My toddler inherited my dry, sensitive skin. This changed both of our skincare routines

• You think you’re buying organic baby products, but have you looked at the ingredients?

• K-beauty had its moment. Scandinavian skincare is next. Simpler, fewer ingredients, and my baby’s skin loves it

• If I could redo my registry, this bundle would be on it

• Baby skincare developed by a probiotic brand, not a beauty brand. If your baby has dry, sensitive skin, this matters. 

• For the mom who told me about Scandinavian Baby skincare, I can’t thank you enough

Text Hooks: 

• My toddler inherited my dry, sensitive skin. This fixed hers 

• Less is more. Especially for babies' skin

• Take a break from the suds

• Bubbles aren’t the point. Protection is.

• My favorite baby shower gift

• If I could redo my baby registry, this bundle would be on it

• No essential oils. On Purpose.

• Developed by a probiotic brand, not a beauty brand

• All of these baby skincare products had a perfect score on Yuka

Posting Guidelines:

• Hashtags: #BioGaia #BabySkincare #SkinTok #babyessentials #momfinds

• FTC Disclosure: #ad or Paid Partnership

❓ FAQ

1. How do I get paid?

All prizes and creator payouts are tracked and processed through Growi. Once payment is issued you will receive an email from Growi prompting you to claim your payout. If you have not connected your bank account yet, you will need to do so to receive payment.

2. When do I get paid?

Payments are issued after:

• The campaign period ends (A few days after the deadline of Tier 2)

• All qualifying videos are reviewed and approved

• Please allow a short processing window after verification for payments to be sent

3. Can any of the videos vary slightly from the angles and hooks provided?

No. To qualify for prize, videos must follow the required angles and required

hooks. Deviations, different messaging, or using a new angle/hook will disqualify the video

from payout eligibility. Think of these as proven templates — replication is key to winning.

4. How are videos reviewed?

Our team reviews all submitted content and performance metrics within Growi to determine

eligibility for Tiers and payouts. Review includes, but are not limited to:

• Angle & hook compliance

• Posting requirements, conversion & GMV performance

• Overall content quality, including lighting, audio quality, camera quality, editing, clarity,

and production value

• Brand fit and alignment with client expectations

Please note that all content is evaluated at our sole discretion. Approval is not based solely on posting or performance metrics. Content must meet our requirements, quality standards and be deemed an appropriate fit for the brand. We will not review content until after the campaign period ends. 

We are committed to delivering the highest-quality content to our clients. As a result, content that

is low quality, poorly produced, contains inadequate lighting or audio, does not use our requirements or does not align with the brand, or otherwise fails to meet our standards may be rejected and will not be eligible for Payouts.

5. Can you film in batches?

Yes! You are welcome to batch film your content, but each video should feel individually planned, filmed, and edited. Batch filming should not result in repetitive or low-effort content.

To maintain content quality:

• Videos should have visual variation (different locations, angles, framing, activities, or setups when appropriate).

• Avoid submitting multiple videos where you are wearing the exact same outfit, sitting in the exact same position, using the exact same shots, and simply changing the hook.

• Each video should have its own creative execution, even when using the provided hooks/scripts.

• Do not rush through filming simply to complete the required number of videos. Quality and effort are more important than speed.

• Videos that appear to be mass-produced or minimally differentiated may be rejected for the Tier prizes, even if they technically follow the provided script and hooks.

6. Do I need to submit my videos anywhere?

No manual submission is required. You are able to post content/spark codes in the Discord channel but we track performance directly through TikTok Shop and Growi. If we need anything additional, we will contact you. 

7. What if my sample doesn’t arrive before launch?

You must request your sample by the sample deadline to ensure delivery before launch. We will not accept samples after the deadline period. If shipping delays occur, notify us immediately so we can advise next steps.

8. Can I post more videos than the tier requirements?

Yes — and we encourage it. More posts = more chances to convert and reach Tier 3 performance

prizes.

9. Do organic sales count toward GMV?

Yes. All tracked TikTok Shop sales tied to your content count toward GMV and conversion

goals.

10. Do Tier 1 and Tier 2 stack?

No. Tier prizes do not stack. If you qualify for Tier 2, you will receive the Tier 2 prize only

(not Tier 1 + Tier 2 combined). Each creator will be paid based on the highest tier achieved

during the campaign period.

11. Can I post on multiple accounts?

No. Please only post your content on the TikTok account linked to Growi. You’re only permitted to post on one account. All content must remain visible to us on Growi once the campaign ends in order to qualify for your payout.

12. Who Can I Ask Questions To?

Please reach out to an admin through Discord if you have any questions. However, the brief should answer most questions and provide step-by-step instructions to guide you through creating your content. Please review the brief thoroughly before reaching out for additional support.

If you have any questions about the campaign, please do not reach out to the brand directly. As the agency managing the campaign, we are your point of contact and are responsible for handling all campaign communication. If you have any questions or need clarification on anything, feel free to DM your admin directly!