Thermal-Aid TikTok Shop Creator Competition!

Hey Creator!

You’re part of the creator blitz built to dominate the feed and drive conversions for Thermal-Aid’s hot and cold therapy mask

Move fast, post consistently, follow the proven angles, and unlock bonus payouts.

📦 IMPORTANT DATES

Request sample by: Aug 13th
Launch date: Aug 20th
For Tier 1: Post between Aug 20th- 30th
For Tier 2: Post between Aug 20th- Sep 9th

💰 CASH PRIZE TIERS

🥉 Tier 1 — Consistency Bonus

✅ 5 videos in 10 days
💵 $150 cash prize

🥈 Tier 2 — Volume Bonus

✅ 10 videos in 20 days
💵 $250 cash prize

🥇 Tier 3 — Performance Bonus

✅ $5,000 GMV OR 15+ conversions in one day
💵 $500 cash prize

🚨 REQUIRED: Request Free Sample Here!

We’ve already sent you a Target Collab invitation, but you can also request a free sample.

About the product:

This wearable hot and cold therapy mask is designed to relieve tension headaches, migraines, reduce stress, and support better sleep—all without medication. Simply heat it in the microwave or chill it in the freezer for fast, soothing relief whenever you need it.

Benefits

Relieves tension headaches and migraines
Reduces pain, tension, and light sensitivity
Supports better sleep and relaxation
Drug-free relief in minutes

Features

Microwaveable for heat therapy or freezer-safe for cold therapy
Reusable and long-lasting
Soft, comfortable fit
Easy to use at home, work, or while traveling

🎥 REQUIRED ANGLES

All angles must be used in your content in order to receive pay outs.

Angle: Problem/solution (Can either be talking to the camera or voice-over)

Headaches/Migraines
- https://www.tiktok.com/@hannahbentley/video/7653103462674091277
Sleep

🎯 REQUIRED HOOKS

You must use audio in your content. All hooks must be exact and used in your content in order to receive pay outs.

Audio Hooks:

“I originally bought this for my migraines, but now I use it every night to help me unwind before bed.”
“It’s so nice and warm… I feel so cozy”
“To the creator who said this was better than sleep gummies (or melatonin)... you weren’t lying”
“This is the first thing I reach for when I feel a migraine coming.”
“I keep this in my freezer for migraines, but it's also amazing after long days when I just need to relax.”
“When my mind won’t shut off at night… this is the only thing that helps me.”

Text Hooks:

Straight out of the freezer
Straight out of the microwave
How I got my migraines to stop
My friend told me this works better than melatonin.
How I stopped my anxiety at night.
How I fixed my insomnia.

REQUIRED CTAs

“These things are gonna sell out FAST, get them before they run out”
“Don't let a headache ruin your day, get this before the sale ends!”

“This has been sold out for months, but now they are back in stock, so get it while you can.”

Things to Mention

Must mention either putting it in the freezer or microwave before using.
Focus on the descriptions on how you FELT using it (Ex: “Sleep like a baby” “never slept better”
Mention when you personally use it (migraine, tension headache, after work, after screen time, travel, before bed, etc.).
Describe the process of how it works (I put this in the freezer 20 minutes before using it)
Describe how the cooling or warming sensation feels.
Mention that it’s become part of your nightly or recovery routine.
Explain why you prefer using this instead of medication.

Visual Shot List Ideas

You with the mask on or putting it on completely relaxed
Product close-up
Taking the mask out of the freezer or warming it up.

✅ How to film

Speak directly to the camera or include a voiceover.
Start with the problem before introducing the product.
Show yourself actually wearing the mask for several seconds.
Film in high quality lighting.
Show your genuine reaction while using the product.
Keep the product visible throughout the video.

⚡ HOW TO WIN

Follow the approved angle
Use the required hooks
Emphasize benefits of the product
Create urgency in your CTA and call out the flash sale.

❓ FAQ

1. How do I get paid?

All bonuses and creator payouts are tracked and processed through Growi.

Once payment is issued, you will receive an email from Growi prompting you to claim your payout. If you have not connected your bank account yet, you will need to do so to receive payment.

2. When do I get paid?

Payments are issued after:

The campaign period ends
All qualifying videos are reviewed and approved

Please allow a short processing window after verification for payments to be sent.

3. Can any of the videos vary slightly from the angles and hooks provided?

No.

To qualify for bonuses, videos must closely follow one of the approved angles and required hooks. Major deviations, different messaging, or using a new angle will disqualify the video from bonus eligibility. Think of these as proven templates — replication is key to winning.

4. How are videos reviewed?

Our team reviews all submitted content and performance metrics inside Growi to confirm:

Angle & hook compliance
Posting requirements
Conversion & GMV performance

Only approved videos count toward bonuses.

5. Do I need to submit my videos anywhere?

No manual submission is required. We track performance directly through TikTok Shop and Growi. If we need anything additional, we will contact you.

6. What if my sample doesn’t arrive before launch?

You must request your sample by August 11th to ensure delivery before launch. If shipping delays occur, notify us immediately so we can advise next steps.

7. Can I post more videos than the tier requirements?

Yes — and we encourage it. More posts = more chances to convert and reach Tier 3 performance bonuses.

8. Do organic sales count toward GMV?

Yes. All tracked TikTok Shop sales tied to your content count toward GMV and conversion goals.

9. Do Tier 1 and Tier 2 bonuses stack?
No. Tier bonuses do not stack. If you qualify for Tier 2, you will receive the Tier 2 bonus only (not Tier 1 + Tier 2 combined). Each creator will be paid based on the highest tier achieved during the campaign period.

10. Who do I contact if I have questions?

Reach out directly to:

[email protected]

Thermal-Aid TikTok Shop Creator Competition!