Creator strategy,
from first campaign to scale.
Playbooks, benchmarks, and hard-won lessons on running creator programs that actually drive revenue — written by the team building Growi.
The Creator Program Playbook
The complete system for launching, running, and scaling a creator-led commerce program across TikTok Shop, Shopify, Meta, TikTok Ads, Amazon, and your own site — built on one spine: Find, Activate, Pay, Measure.
What is Growi, and why brands & agencies use it for creator partnerships
The unified platform where teams discover high-fit creators, track every post and sale across storefronts, and pay talent in 120+ countries — without juggling five tools.
Flat Fee vs Affiliate vs Retainers: which creator deal structure works best?
There’s no “best” payment model — only a best fit for your stage. A breakdown of the pros, cons, and use cases for each, plus the hybrid model everything is trending toward.
How to write a great creator brief
Ever paid for influencer content and still been disappointed? The fix is almost always the brief. Here’s the structure that gets you content you can actually use.
How to attribute sales properly in influencer campaigns
When you partner with creators, the hard part isn’t getting the post live — it’s knowing what it actually drove. A practical guide to links, codes, and clean attribution.
Approve with confidence: the 2-minute check after Growi Discovery
Discovery gives you a qualified list. A quick two-minute quality check, an approve in CRM, and every yes routes into a campaign with links and payouts handled automatically.
5 mistakes brands make in influencer campaigns (and how to avoid them)
Running influencer campaigns shouldn’t feel like rolling the dice — but for a lot of brands it does. The five most common ways budget gets burned, and the fixes.
The 2026 creator marketing benchmarks report
What good actually looks like this year: GMV per creator, conversion rates by channel, average payout speed, and the tier structures top programs are running.
TikTok Shop for brands: the complete launch playbook
From your first sample sent to a self-sustaining affiliate flywheel — the step-by-step system for launching and scaling a creator program on TikTok Shop.
How to build a creator referral engine that recruits itself
Your best creators are your best recruiters. How to turn top partners into a referral loop with tracked links and automatic rewards — and when it actually pays off.
Attribution models explained: from last-click to multi-touch
Last-click is simple but it lies. A plain-English tour of the attribution models that matter for creator revenue — and how to pick one you’ll actually trust.