Haircare Discovery Playbook for TikTok Shop

Why TikTok works for hair

Short tutorials, before and afters, and product routines make it easy to see results. Audiences trust creators who show technique, tools, and outcomes.

What a high performing hair creator looks like

• Regular tutorials or GRWM focused on hair care or styling
• Clear hooks, good lighting, audible voiceover, step by step teaching
• Recent posts with steady views and real comments
• Audience matches your ship regions and season
• Comfortable with Spark permissions and referral or affiliate codes

Keyword packs to run in Growi

Combine a concern or style with a format. Start with 5 to 10 inputs, save, refine.

Concerns and goals
frizz control, heat protection, hair growth, scalp care, breakage, shine, moisture, curls definition, volume, color safe

Hair types and textures
curly hair, wavy hair, coily hair, fine hair, thick hair, oily scalp, dry scalp, low porosity, high porosity, color treated

Styles and tools
blowout, heatless curls, straightener, diffuser, curl cream, hair oil, leave in, mask, bond repair, keratin, edges

Formats
routine, step by step, before and after, GRWM, first impressions, product demo, tips, mistakes to avoid

Examples to paste into Growi Search

• frizz control routine
• heatless curls tutorial
• scalp care tips
• curly hair diffuser demo
• bond repair before and after

Step by step discovery flow

1. Define lane and price band
   Hair type or concern, typical AOV, regions you ship.
2. Seed with 30 to 50 creators
   Use the keyword packs above. Save searches. Pull creators who posted in the last 30 days.
3. Expand with lookalikes
   Open top videos. Collect creators from comments, stitches, and duets in adjacent hair niches.
4. Run the 60 second scan
   Check last 9 posts for steady views, useful teaching, and clean visuals.
5. Confirm audience fit
   Ask for screenshots of top countries, age, and gender. Decline if location is off.
6. Sales readiness
   Confirm Spark permissions and willingness to use referral or affiliate codes.
7. Brief and timeline
   One paragraph. One original post plus one sparkable edit. Clear disclosure language.

Vetting checklist tuned for hair

• Topic fit to your concern or tool
• Format fit like tutorial, routine, or before and after
• Technique on camera and product callouts
• Recency and cadence at least 2 posts per week
• Engagement quality not just rate
• Audience location match
• Spark and referral code ready
• Professional and on time

Outreach that gets replies

• Reference a recent video and the exact problem their audience cares about
  • Your diffuser routine was clear for curls definition. Can we send a sample and a simple tutorial brief
• Keep the ask simple. Offer one post plus one sparkable edit. Mention tracking and disclosure early.

How to do this in Growi

Find

• Open Discovery. Paste 5 to 10 keywords. Set follower and region filters. Save search for reuse.

Vet

• Open creator drawer. Scan last 9 posts. Tag with hair type, concern, and fit. Set status to shortlist, watchlist, or archive.

Outreach

• Use a saved message template for the concern. Personalize one line about a recent tutorial.

Onboard and attribute

• Approve in a campaign or contract. Include disclosure text. Request Spark permissions. Issue referral codes so sales track to the creator.

FAQs

Best formats for hair
Tutorials, before and afters, and simple routines that show product and technique.

How many creators to start
Aim for 80 to 120 outreaches in week one to learn fast.

How to combine paid with organic
Ask for a sparkable edit. Boost after first organic signals land.

Ready to run this?

Start here, Growi signup or book a walkthrough here: Growi Demo.

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