The 14-Day Test Pod: Turn a Discovery List into Proven Performers

You don’t need a giant program to see what works. Run a tight, two-week test pod: invite a small group, give one simple brief, track a single outcome, promote the winners, and repeat.

1) Build a short, qualified list

Start from your saved Discovery view. Keep only creators who match your niche, format, audience range, and recent cadence. Aim for 15–30.

2) Send one three-line invite

Why them, your offer in one line, and a single link to accept. Keep the voice friendly and literal. Batch sends so you can review replies the same day.

3) Approve fast and set the pod dates

As applications land, approve the fits and set a clear start and end date: 14 days, no extensions. Momentum beats perfection.

4) Keep the brief painfully simple

One deliverable. One hook. One link. If you use discounts, one unique code. The point is to compare apples to apples.

5) Route everyone into the same campaign or contract

Don’t scatter work. Keep the offer, deliverables, and rights in one place so you can track like for like.

6) Track one outcome that matters

Choose a single signal you trust (orders, new customers, or qualified traffic). Watch daily for outliers and obvious issues; avoid micro-tweaks mid-test.

7) Close the loop quickly

At day 14, promote the top 20–30% to your main campaign with better terms or additional deliverables. Thank and pause the rest. Share one line of feedback so relationships stay warm.

8) Update your pattern and rerun

Add what your winners had in common to your saved filters (format, price point, cadence). Spin up the next pod with the improved pattern. Every cycle gets sharper.

Where Growi fits in this flow

• Discovery filters & saved views to build the pod list quickly
• Targeted collab invites (thousands if you need) with a built-in application link
• CRM → Applications to approve the same day and keep the queue clean
• Campaigns / Contracts so every creator in the pod sees the same brief and terms
• Auto links and optional discount codes generated on approval
• Performance Overview to watch results by channel (TikTok Shop, Amazon, Shopify)
• Pay Creators to send funds straight to creator bank accounts when the pod ends

Pro tips

• Cap the pod to what you can actually approve in 24 hours
• Schedule one reminder mid-pod with a helpful nudge (not a new ask)
• Pin the link in captions or bio for the full 14 days
• Tag top performers so they’re first in line for the next launch

Mistakes to avoid

• Mixing multiple briefs inside the same pod
• Moving goalposts mid-test
• Chasing vanity stats instead of your one chosen outcome
• Letting approvals or payouts linger

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Ready to spin up your first test pod?
Start now with Growi signup or see the flow live in a Growi Demo.

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