The Creator Discovery Blueprint: Build a Qualified List in 15 Minutes

Finding the right creators should be fast. Set your criteria, search with intent, invite at scale, approve quickly, and move straight into campaigns.

1. Define your must haves

Write the few things that actually matter. Niche, format, audience range, posting cadence, tone. Add two nice to haves you can ignore if everything else is great.

2. Open your database and filter

Search by category, audience size, and engagement to narrow from thousands to a focused group. Sort by the signal that matters most to you.

3. Build a shortlist

Scan profiles and keep only the ones that match your must haves. Aim for a balanced mix so you have both reach and reliable output.

4. Send targeted collab invites at scale

Keep the message simple. Why them, the offer in one line, and a single link to apply. Personalize the opener and keep the rest consistent.

5. Review applications and approve fast

Move while interest is high. Approve yeses, park maybes, close the loop on no’s so your queue stays clean.

6. Organize your roster

Keep your active list fresh, note new approvals, and flag who should go first in the next push.

7. Move straight into a campaign or contract

Turn discovery into action. Assign approved creators to a specific campaign or contract and set the payment structure that fits your margin.

8. Keep the pipeline full

Discovery is a weekly habit. Repeat the same filter, shortlist, invite, and approve loop so there is always a next wave ready to go.

Where Growi fits in this flow

• Creator Database with filters for category, audience size, and engagement
• Bulk targeted collab invites with a built in application link
• Applications queue in CRM with one click approve
• Creator Database for your roster of approved partners
• Campaigns and Contracts to assign work and choose flat, tiered, fixed, or hybrid pay
• Auto generated links and optional discount codes for each creator
• Performance Overview for TikTok Shop, Amazon, and Shopify
• Pay Creators to send funds directly to creator bank accounts

Pro tips

• Save your best filter combo so rebuilding a list takes minutes
• Batch invites in waves you can actually approve the same day
• Personalize the first line of every pitch and keep one clear next step
• Follow up once, not five times
• Promote high performers to the next campaign first

Mistakes to avoid

• Chasing only follower count and ignoring cadence or fit
• Inviting too many at once and letting approvals sit
• Overbuilt forms that slow applications
• Scattered links and codes that break attribution
• Treating discovery and activation as separate projects

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Ready to find creators fast and turn interest into live posts?
start now with Growi signup or see it in action with a Growi Demo.

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