You don’t need seven knobs. Use three simple presets, invite a manageable batch, approve the same day, and move them straight into a campaign. This is the “start from zero” play.
1) Quick setup (2 minutes)
- Open Creator Database and confirm Region/Country filters match where you can actually sell (TikTok Shop markets, Amazon marketplaces, your site’s shipping zones).
- Create one Starter Campaign or Contract so approvals have somewhere to land (you’ll assign people to it later).
- Goal for week 1: 8–12 creators live (manageable and fast).
2) Preset #1 — Launch Now (posts this week)
When to use: you’re announcing a product or need quick momentum. Filters to set:
- Category/Niche: your product’s category (keep it tight).
- Format: short video preferred (works for fast discovery).
- Audience size: start with 10k–150k (micro/mid = good responsiveness).
- Recency/Cadence: active in the last 14–30 days.
- Engagement quality: set to steady/above typical (avoid spiky one-offs).
Save as: “Launch – <Region>”.
Target volume: shortlist 40–80 creators, plan to invite 15–30 today.
3) Preset #2 — Evergreen (steady weekly orders)
When to use: you want reliable content and sales, not a spike. Filters to set:
- Category or Adjacent: your niche or a close neighbor that routinely covers it.
- Audience size: 5k–100k (micro creators post more, convert steadily).
- Cadence: 3+ posts/week in the last month.
- Engagement: consistent (not viral spikes only).
Save as: “Evergreen – <Region>”.
Target volume: shortlist 30–60, invite 10–20.
4) Preset #3 — Region-Ready (only markets you can fulfill)
When to use: you must match creators to storefronts (shipping/availability). Filters to set:
- Country/Region: markets where you’re live (and can track/payout).
- Add your Category + Audience settings from above.
Save as: “Region – <Market>”.
Target volume: shortlist 30–50, invite 10–20 per market.
5) The 2-minute scan (keep or skip)
Before inviting, spend ~2 minutes per creator:
- Tone fit: last few posts feel on-brand (not edgy/off-topic).
- Recent cadence: no big gaps; looks active now.
- Comment quality: real buyer questions > emoji spam.
- Quick safety: nothing obviously risky or undisclosed ads.
If it’s green, keep. If not, remove. Don’t overthink.
6) Your 3-line invite (copy/paste)
Line 1: Why them (1 specific reason).
Line 2: Your offer in one sentence (flat/tiered/fixed/hybrid is fine).
Line 3: One link to accept/apply. That’s it.
Batch in waves you can approve the same day. Personalize only line 1; keep lines 2–3 identical.
7) Approve same day → auto-activate
- Open CRM → Applications, approve yeses with one click (park maybes, say no quickly).
- Assign to your Starter Campaign/Contract.
- Creators see their tracking link and optional discount code in their portal automatically. No emailing files around.
8) Week-one targets (simple and realistic)
- Invites sent: 30–60 (split across your presets).
- Approvals: 12–20 yeses.
- Live this week: 8–12 creators posting.
- Time to manage: ~30–45 minutes/day (approve + assign).
9) If something’s off, try this
- Low replies: tighten your opener (make “why them” brutally specific) and send a single polite reminder 2–3 days later.
- Wrong regions sneaking in: re-check Region filters; keep invites per saved view (don’t mix markets).
- Too many maybes: raise the cadence or recency bar in your preset.
- Approvals pile up: cut invite volume by one-third and clear the queue daily.
- Mixed links/codes: keep one campaign per preset/region for clean routing.
10) Make it a weekly habit
- Monday: refresh saved views, build the shortlist.
- Tuesday: send invites (Launch + Evergreen).
- Wednesday: approve + assign.
- Thursday: second wave from Region-Ready if you need volume.
- Friday: quick dashboard check; tag early winners for next week.
How this maps to Growi (kept tight)
- Creator Database → set filters (Category, Audience, Engagement, Region) and save views.
- Targeted collab invites → send in batches with a built-in application link.
- CRM → Applications → approve in one click.
- Campaigns / Contracts → assign instantly; links and optional codes auto-generate.
- Performance Overview → track across TikTok Shop, Amazon, and Shopify.
- Pay Creators → pay directly to bank accounts on time.
Ready to get your first wave live?
Start now with Growi signup or see it live in a Growi Demo.
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