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How to Set TikTok Shop Commission to Attract the Right Creators

Commission is the signal that tells creators you’re serious. Set it right and you’ll attract the formats and audiences that actually move your products without endless back-and-forth.

What “commission” and “ad-commission” mean on TikTok Shop

  • Commission: The percentage creators earn on sales driven by their shoppable posts. You can set this per product or as a plan across products.
  • Ad-commission (for Shop Ads / Spark usage): An optional, higher commission (or bonus rate) you apply when you use a creator’s short video in Video Shopping Ads (i.e., when you amplify their content as an ad). This is separate from the base affiliate commission.

Why this matters: creators weigh effort, audience fit, and expected earnings. Clear, fair commissions—plus a defined ad-commission if you’ll run ads—reduce friction and increase quality applications.

How to pick a commission that attracts the right creators

  1. Start from product economics. Work backward from margin, expected conversion, and desired cost per order.
  2. Match the format and lift required. Higher-friction products (demo/explainer) typically warrant higher commission than impulse “finds.”
  3. Use tiers—don’t oversimplify. Separate rates for evergreen vs. launch/SKU pushes, and set a distinct ad-commission for posts you plan to boost.
  4. Time-box promos. Use short windows (e.g., a launch or seasonal push) to temporarily raise commission and then return to your evergreen rate.
  5. Avoid race-to-the-bottom flat rates. Flat, low commissions attract volume but not fit. Prioritize creators whose content style matches your category and price point.

Step-by-step: set commission and ad-commission

Everything below happens directly in Growi. You’ll configure the rates, find the right creators, launch outreach, and manage approvals in one place.

1) Create a seeding workflow

  • Go to Workflows → Create Workflow → Send Physical Products / Samples → TikTok Shop.
  • Select the products you want pushed.
  • Set your base commission (affiliate) for organic posts.
  • Set your ad-commission—the rate creators earn when you amplify their content in Shop Ads (Video Shopping Ads / Spark use).

2) Discovery that fits your economics

  • From the workflow, open the TikTok Shop creator database.
  • Filter by category, region, audience band, engagement quality, recent activity, and any Shop behavior signals (shoppable posts, affiliate activity).
  • Save Strict and Expansion views so you can reuse these lists.

3) Invite with a three-line message

  • One reason you chose them (format fit).
  • One sentence on the commission and ad-commission structure.
  • One link to accept/apply.
    Send targeted invites from the workflow and turn on automated follow-ups.

4) Approve and handle back-and-forth in CRM → Inbox

  • Review requests and questions; approve the good fits in the Inbox.
  • The workflow auto-messages when sample requested / shipped / delivered, so your reminders stay on rails.

5) Track performance and tune rates

  • In Performance Overview, watch orders and GMV by creator.
  • If certain formats outperform, raise commission on those SKUs or creators; if ad-supported posts win, consider a stronger ad-commission for that wave.
  • Move proven creators to CRM → Applications (and then Campaigns / Contracts) when you want longer-term work.

Practical structures you can copy

  • Evergreen baseline: A clear base commission on all relevant products; ad-commission set a notch higher for posts you’ll boost.
  • Launch burst: Temporarily raise commission on a SKU or collection; add a defined ad-commission for the first wave of boosted posts.
  • Top-performer lane: Keep your evergreen baseline, then add a performance bump (higher commission or bonus) for creators who cross a GMV or order threshold.

What to measure

  • Application volume and quality after you update rates
  • Time to first post (or first order) per creator
  • Orders and GMV by creator (organic vs. ad-supported posts)
  • Net CPO after commission/ad-commission
  • Repeatability: Can the angle/creator be duplicated across lookalikes?

Mistakes to avoid

  • One flat commission for everything (it blurs incentives and wastes money).
  • Not telling creators your ad-commission up front if you plan to boost content.
  • Setting rates without checking margin and price band fit.
  • Mixing regions and products with very different economics in one plan.
  • Letting approvals sit—quality creators move on.

FAQs

What’s the difference between base commission and ad-commission?
Base commission is the % on shoppable sales from a creator’s organic post. Ad-commission is a separate, optionally lower % when you use that creator’s short video in Video Shopping Ads (i.e., you turn it into an ad).

Do I need ad-commission if I never boost content?
No, but set it if there’s a chance you’ll run Shop Ads later. It avoids renegotiation and speeds approvals.

Should commission vary by product?
Yes, especially if SKUs differ in margin and demo effort. Group products with similar economics and assign rates per group.

Can I change the commission mid-campaign?
You can adjust rates for future waves. For active ones, respect any lock-in windows you’ve stated and communicate clearly.

Where Growi fits

  • Workflows to set base commission and ad-commission by product/SKU and launch the program
  • Creator Database (TikTok Shop) with filters and reusable Strict / Expansion views
  • Targeted invites and automated follow-ups from the same workflow
  • CRM → Inbox to approve requests and handle all creator conversations
  • Performance Overview to track sales + GMV by creator (organic and boosted)
  • CRM → Applications → Campaigns / Contracts to formalize long-term work without breaking attribution
  • Pay Creators to bank accounts when work is complete

Ready to attract the right creators and set clean incentives?
Start now with Growi signup or see it live in a Growi Demo.

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