TikTok Shop Discovery Playbook: Find, Vet, and Outreach in 7 Days

What discovery means on TikTok Shop

Discovery is the process of finding creators who can drive sales for your store, vetting for brand and performance fit, then moving qualified creators into outreach and onboarding. Good discovery is focused, fast, and repeatable.

The 7 day plan

Day 1: Define the target

• Write one line for the product, price, audience, and regions you can ship to
• Set guardrails for creator size, content style, and niches you will not work with
• Decide the first milestone that proves value, for example 10 approved creators or 5 samples shipped

Day 2: Build a seed list

• Use 5 to 10 precise hashtags and keywords related to your product
• Pull 30 to 50 creators who posted in the last 30 days
• Save the search inputs so you can reuse and refine

Day 3: Expand with lookalikes

• Open three recent videos for each seed creator and collect creators from comments and stitches
• Add creators who appear in the same niche or adjacent niches that share your buyer
• Tag everything so you can filter later, for example niche, region, content style, product fit

Day 4: Quick vetting at scale

• Recent activity, posted in the last 14 to 30 days
• Content fit, do they already talk about your category
• Views per follower ratio and average views on the last 6 to 9 posts
• Posting cadence and on screen presence, clear audio and lighting
• TikTok Shop readiness, Spark code comfort, affiliate link behavior
• Brand safety check, captions, comments, and linked socials
• Decision, shortlist, watchlist, or archive

Day 5: Outreach that earns replies

• Write two short templates, one value first intro and one product sample invite
• Personalize with one sentence about a recent video
• Send in small batches, 20 to 30 at a time, to measure reply rate
• Follow up on day 3 after no response, then close out after day 7

Day 6: Onboard and set expectations

• Approve creators via a campaign or contract with clear deliverables
• Share timeline, creative guardrails, usage rights, and Spark code plan
• Collect shipping details and sizes if you send samples
• Set compensation structure, fixed, performance, or hybrid

Day 7: Make it repeatable

• Turn the successful search into a saved view and a weekly workflow
• Track posts and sales, tag top performers, and create a favorites list
• Add a monthly review to prune low performers and double down on winners

Quick vetting checklist

• Does this creator talk to my buyer
• Are their last 6 to 9 videos consistent in views and topic
• Is their content style natural for my product
• Are comments real and recent
• Do they post at least twice a week
• Are they open to Spark and affiliate codes
• Any brand safety flags

Outreach sequencing that converts

• Message 1, day 0: short intro, value first, one clear ask
• Follow up, day 3: quick nudge, remind of value, keep it one sentence
• Close out, day 7: thank them, invite them to reach out in the future

Turn discovery into a repeatable campaign

• Standardize tags for niche, region, fit, and status
• Keep one living template for campaigns or contracts
• Review weekly performance, move creators between shortlist, active, and alumni
• Run a monthly sprint that refreshes the top of funnel with 50 to 100 new candidates

Examples

• Beauty serum under 30 dollars: micro creators who already review skin care, high comment quality, two posts and one sparkable edit
• Kitchen gadget: family and meal prep niches, short step by step demos, one how to and one comparison
• Fitness supplement: gym vloggers and coaches, quick taste test plus workout routine, clear disclosure and performance code

FAQ

How many creators should I contact in week one
Start with 80 to 120, sent in small daily batches so you can learn and adjust.

What reply rate should I expect
Ten to twenty percent is healthy when you personalize and the offer is clear.

When should I use Spark codes
Use Spark when the creator has videos that already perform, ask for one original post plus one sparkable edit.

How do I measure success quickly
Track replies, approvals, samples shipped, first posts, and first sales, then shift budget to creators who cross the first sale threshold.

What if my niche is small
Go adjacent, find audiences that share your buyer problem, then test messaging that bridges the gap.

How to do it on Growi

Discovery

• Open Discovery, enter hashtags and keywords, set region and follower ranges
• Save the search so you can reuse it, then add creators to a list

Vetting

• Open the creator profile drawer, scan recent posts and metrics
• Tag with niche, region, and fit, set status to shortlist, watchlist, or archive

Outreach

• Start a campaign or contract, use a saved message template, personalize one sentence
• Send in batches, track replies and status in CRM

Onboard and payments

• Approve creators and send contracts, collect signatures inside Growi
• Choose fixed, performance based, or hybrid compensation

Performance and attribution

• Generate product links, track posts and purchases, view creator level analytics
• Prioritize creators by GMV and post quality, then repeat the cycle

Ready to run this playbook?

Start here, Growi signup. Want a walkthrough? Growi Demo.

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