Creator ICP in 5 Minutes: Define, Save, and Start Inviting

Discovery is easier when you know exactly who you’re looking for. Use this quick “ICP” (ideal creator profile) to turn vague hunting into a saved set of filters you can reuse every week.

1) Pick one goal for this wave

Choose the single outcome you want right now: launch awareness, steady weekly orders, or push a premium SKU. One clear goal = cleaner invites and faster approvals.

2) Write the ICP in five bullets (timer on)

Open a doc and draft five bullets—no paragraphs:

• Category: your niche (and one adjacent you’ll accept)
• Format: e.g., short video, review/UGC, how-to
• Audience band: rough range (e.g., 10k–150k)
• Cadence & recency: posting weekly, active in last 14–30 days
• Region: only where you can actually sell/ship

Optional two bullets if useful:

• Price band seen in their content: budget / mid / premium
• Dealbreakers: tone mismatch, low comment quality, past undisclosed ads

You now have a 7-line ICP you can paste into a campaign brief and reuse.

3) Turn the ICP into saved filters

Open Creator Database and set filters to match the bullets:

• Category (your niche), Format (your content type)
• Audience range (the band you wrote), Engagement (steady/above median)
• Recency/Cadence (recently active), Region (your markets only)

Save this view as “ICP – <Goal> – <Region>”. Duplicate it and relax one limit (e.g., audience or engagement) to create an Expansion view for volume.

4) Sanity check with a 2-minute scan

Before inviting, spend ~2 minutes per profile:

• Tone fit: last few posts feel on-brand
• Cadence: no long gaps; they’re active now
• Comments: buyer questions > emoji spam
• Quick safety: skip anything risky

Green fits stay. If in doubt, park for later—don’t overthink.

5) Send the three-line invite (copy/paste)

Line 1: One specific reason you chose them (why them).
Line 2: Your offer in one sentence (flat/tiered/fixed/hybrid is fine).
Line 3: One link to accept/apply. Nothing else.


Batch in waves you can approve the same day. Personalize only line 1; keep lines 2–3 identical.

6) Approve fast and auto-route

Open CRM → Applications, approve with one click, and assign to your “ICP – <Goal>” campaign or contract. Creators immediately see their tracking link and optional discount code in their portal—no back-and-forth.

7) Track and promote winners

Watch Performance Overview. When someone hits your goal (orders, new customers, qualified traffic), tag them for first access to the next campaign. Update your ICP saved filters with anything winners had in common (format, price band, region) so the pattern gets sharper.

Example ICPs you can copy

A) Launch awareness (US, skincare)

• Category: skincare (adjacent: self-care)
• Format: short video (hooks + quick demo)
• Audience: 10k–150k
• Cadence/Recency: weekly, active in last 30 days
• Region: US only
• Dealbreakers: exaggerated claims, AI voiceovers that feel inauthentic

B) Evergreen orders (UK, kitchen gadgets)

• Category: kitchen / home cooking
• Format: hands-on demo, simple recipe tie-ins
• Audience: 5k–100k
• Cadence/Recency: 3+ posts/week, active in last 14 days
• Region: UK only
• Price band: mid (audience used to £20–£60 items)

Save each as a strict view and clone an expansion version.

Pro tips

• Name views clearly: “ICP – Launch – US” and “ICP – Launch – US (Expansion)”.
• Limit invites to what you can approve today. Momentum beats giant blasts.
• Update ICP monthly using traits from your top converters.
• Test with one deliverable first if you’re unsure—proof beats guessing.

Mistakes to avoid

• Seven objectives in one wave (pick one).
• Inviting outside your shipping/market availability.
• Over-collecting data in the form (slows applications).
• Letting Applications sit for days—interest cools fast.

Where Growi fits

• Creator Database → set filters from your ICP and save views
• Targeted collab invites → send in batches with one built-in application link
• CRM → Applications → one-click approvals, clean queue
• Campaigns / Contracts → assign instantly; links and optional codes auto-generate
• Performance Overview → track TikTok Shop, Amazon, and Shopify in one dashboard
• Pay Creators → pay directly to bank accounts on time

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Ready to lock your ICP and start inviting?
Start now with Growi signup or see it live in a Growi Demo.

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