TikTok Shop Live Discovery: How to Find Live-Selling Creators and Seed Fast

Live is where intent and urgency show up on TikTok Shop. This guide walks you through finding creators who already sell on LIVE, seeding quickly, and turning winners into a repeatable program — with every step executed inside Growi.

What “live discovery” means

You’re not just looking for creators who occasionally go LIVE. You’re building a shortlist of creators who

• run Lives in your region
• fit your category and format
• show reliable Shop behavior and sell-through signals
  Then you seed, go on air fast, and scale what works.

Why Lives matter now

Lives compress the funnel — demo, questions, social proof, and checkout happen in one session. That makes picking creators who actually convert on LIVE the difference between noise and orders.

Step by step in Growi

1. Set the goal and region

Decide what this wave is for — launch push, steady orders, or a single SKU. Lock the markets you can sell and ship to.

In Growi: open Workflows → Create Workflow → Send Physical Products / Samples → TikTok Shop. Choose the product(s) you want on LIVE. Set your commission and, if you plan to amplify proven clips later, set an ad-commission too.

2. Build a Live-seller discovery view

You want creators who already sell live.

In Growi → Creator Database set

• Platform: TikTok Shop
• Region: your sellable markets
• Category match: your niche, one tight adjacent
• Activity: Goes LIVE signal on recent content
• Performance: recent GMV/orders where available
• Engagement quality: steady, not one-off spikes
• Recency and cadence: consistently active

Save two views

• TTS — LIVE Strict for highest fit
• TTS — LIVE Expansion by relaxing one limiter for volume

3. Seed with a LIVE-ready workflow

Keep friction low so creators can go on air quickly.

In your Growi workflow

• Attach a LIVE brief: one hook, one demo, where to pin the link, what to say yes/no to, and the posting window after delivery
• Confirm stock and fulfillment for the region
• Select creators directly from your saved views

4. Send the three-line invite

Keep it finishable

• Why them — call out their LIVE format fit
• Your offer — commission, and note ad-commission if relevant
• One link to accept/apply

In Growi: send targeted invites from the workflow and toggle automated follow-ups.

5. Approve and run all messages in CRM → Inbox

Speed is the advantage.

In Growi → CRM → Inbox

• Approve sample requests and confirm LIVE slot windows right in the thread
• Workflow messages fire automatically on requested, shipped, delivered
• Keep nuance human in Inbox; let the workflow handle reminders

6. On-air checklist for creators

Share this in your brief so sessions sell, not just entertain

• Open with the product in frame and a clear “why now”
• Pin the product link; repeat where to tap
• Show the payoff fast; then demo properly
• Answer top buyer questions in chat
• Close with a simple recap and pinned link callout

7. Track results and scale what works

You’re looking for proof, not vibes.

In Growi → Performance Overview

• See orders and GMV by creator and by wave
• Tag winners and pull lookalikes from your LIVE Strict/Expansion views
• If a clip drives outsized checkout after the Live, consider boosting that creative later under your ad-commission terms

8. Keep the winners and formalize long-term

When a creator proves they can sell live, don’t restart from zero.

In Growi

• Move them to CRM → Applications and then into Campaigns / Contracts
• Keep briefs simple and rerun their winning format on a regular cadence

Plays you can copy

Impulse LIVE for under-five-minute demos
Strict view, quick seeding, brief with a single hook and a clear pin-link routine. Approve same day and watch time-to-first-order.

Considered LIVE with objection handling
Strict view prioritizing review-style hosts. Brief includes talking points, common objections, and usage guardrails. Add ad-commission if you’ll amplify the best cut later.

Seasonal/niche LIVE bursts
Filter creators embedded in the micro-moment you’re targeting. Seed and schedule compact windows; re-run with lookalikes as soon as you see a mover.

Mistakes to avoid

• Mixing regions in one wave and breaking links, shipping, payouts
• Choosing on follower count instead of recent LIVE + GMV signals
• Long application forms that crush completion
• Unclear link placement — if the product isn’t pinned and repeated, it won’t move
• Letting Inbox threads sit for days — momentum dies

FAQs

Do I have to raise commission for Lives
Not always. Start with your margin-safe baseline. If a category needs more prep and on-air effort, use a higher commission for that wave or add a live-specific bonus.

Should I run ads on Live content
Only after you have proof. When a Live generates real sales, you can plan amplification on the strongest cut under your ad-commission terms.

How often should I refresh the list
Weekly. LIVE sellers rotate quickly; keep recency and Goes LIVE signals fresh.

Where Growi fits

• Workflows → Create Workflow → TikTok Shop to set products, commission, and ad-commission
• Creator Database with a Goes LIVE signal and per-creator GMV where available, plus saved LIVE Strict/Expansion views
• Targeted invites and automated follow-ups tied to seeding status
• CRM → Inbox for approvals and all creator conversations
• Performance Overview for orders and GMV by creator
• CRM → Applications → Campaigns / Contracts to formalize long-term work
• Pay Creators to bank accounts when work is complete

‍

Ready to build a LIVE-seller bench that actually moves product?
Start now with Growi signup or see it live in a Growi Demo.

‍

‍