Post Image

Lashes and Brows Discovery Playbook for TikTok Shop

Why TikTok works for lashes and brows

Short close ups, quick routines, and transformation clips make it easy to show results. Viewers care about application, hold, comfort, and longevity, which creators can demonstrate in seconds.

What a high performing creator looks like

  • Regular content about lashes or brows
  • Clear macro shots with steady hands and good lighting
  • Clean hooks in the first 3 seconds and on screen callouts like style, shade, and wear time
  • Recent posting cadence and steady views across the last 9 posts
  • Audience location matches your ship regions
  • Comfortable with Spark permissions and referral or affiliate codes

Keyword packs to run in Growi

Combine a product or concern with a format. Start with 5 to 10 inputs, save, refine.

Products and use cases
lash clusters, strip lashes, wispy lashes, cat eye lashes, natural lashes, lash glue, liner glue, lash curler, lash serum, brow gel, brow pencil, brow pomade, brow lamination, brow tint, spoolie

Concerns and goals
sensitive eyes, all day hold, no lifting corners, quick application, mess free, sweat proof, waterproof, reusable, beginner friendly, fluffy brows, laminated look, bald spots fill

Formats
how to, routine, GRWM, first impressions, wear test, before and after, comparison, mistakes to avoid, close up tutorial

Examples to paste into Growi Search

  • lash clusters how to
  • cat eye wispy lashes tutorial
  • liner glue no lifting test
  • brow gel laminated look GRWM
  • brow tint before and after
  • beginner friendly strip lashes

Step by step discovery flow

  1. Define lane and price band
    For example natural lashes under 20 dollars or brow gel under 18 in US and UK.
  2. Seed with 30 to 50 creators
    Run the keyword packs. Save searches. Pull creators who posted in the last 30 days.
  3. Expand with lookalikes
    Open top videos. Collect creators from comments, stitches, and duets in adjacent beauty niches where lashes or brows appear often.
  4. Run the 60 second scan
    Check last 9 posts for macro clarity, real comments about wear time and comfort, and steady views.
  5. Confirm audience fit
    Ask for screenshots of top countries, age, and gender. Prioritize your ship regions.
  6. Sales readiness
    Confirm Spark permissions and willingness to use referral or affiliate codes.
  7. Brief and timeline
    One paragraph. One original post plus one sparkable edit. Include disclosure text and the exact style or shade to demo.

Vetting checklist tuned for lashes and brows

  • Lane match to your product style or shade
  • Macro video quality that shows application and finish
  • On screen details for style, length, band type, shade, and wear time
  • Recency and cadence at least two posts per week
  • Engagement quality about comfort, lifting, and longevity rather than generic emojis
  • Audience location match based on screenshots
  • Spark ready and referral or affiliate code friendly
  • Professional and on time

Outreach that gets replies

  • Reference a recent close up tutorial and connect it to a clear benefit
    • Your cat eye cluster tutorial was clean and quick. Can we send a sample and a simple two step demo with a sparkable edit
  • Offer a referral code. Set disclosure expectations up front.

Brief template pointers

  • One look and one angle with 2 to 3 steps
  • Show eye close ups before and after
  • Call out style or shade and wear time
  • One honest comfort note
  • CTA to use the code for first order

How to do this in Growi

Find

  • Open Discovery. Paste 5 to 10 keywords like lash clusters how to or brow gel laminated look GRWM.
  • Set follower and region filters. Save the search for reuse.

Vet

  • Open the creator drawer. Scan the last 9 posts. Tag with product, concern, and fit.
  • Set status to shortlist, watchlist, or archive.

Outreach

  • Use a saved message template tied to the product. Personalize one line about a recent macro tutorial.

Onboard and attribute

  • Approve in a campaign or contract. Include disclosure text. Request Spark permissions. Issue referral codes so sales track to the creator.

FAQs

Best formats for lashes and brows
Close up how to, before and after, and quick GRWM with a single hero step.

How many creators to start
Plan 80 to 120 outreaches in week one to learn fast.

How to combine paid with organic
Ask for a sparkable edit and boost after first organic signals land.

Ready to run this

Start here: Growi signup or book a walkthrough here: Growi Demo.

Related

Similar