“Product seeding” on TikTok Shop means getting your product into creators’ hands via Growi’s TikTok Shop sample flow, where creators post shoppable content and earn affiliate commissions. In Growi, you create and manage a sample campaign end to end—build the list, approve sample requests, handle all back-and-forth, and track performance—without leaving the platform.
Below is a simple, step-by-step way to find the right creators, seed efficiently, and track sales/GMV, using TikTok Shop mechanics executed entirely in Growi alongside a clean discovery workflow.
Pick one goal—launch pop, steady orders, or a SKU push—and confirm regions/markets you can sell and ship to.
In Growi: open Workflows → Create Workflow → Send Physical Products / Samples → TikTok Shop. Select the product(s) to seed, set commission for organic posts, and set ad-commission if you plan to run paid.
Shortlist creators who look ready to sell on TikTok Shop.
In Growi: from the workflow, open the TikTok Shop creator database and apply filters:
Prioritize creators open to samples—recent unboxings, “gifted” disclosures, active product linking.
In Growi: use your Strict/Expansion views to select creators for this sample campaign.
Keep it to three lines:
As requests and replies come in, keep the queue tight.
In Growi: use CRM → Inbox to approve sample requests, answer questions, and keep every thread in one place. The workflow fires event-based messages for sample requested, sample shipped, and sample delivered.
Ship promptly and keep your posting window clear in the workflow copy.
In Growi: your workflow handles status updates and reminders automatically; you edit the message templates as needed.
Creators post shoppable videos with their unique TikTok Shop links (and optional codes).
In Growi: links/codes are issued on approval—no manual pasting or spreadsheets.
Open your dashboard and look at per-creator sales and total GMV, plus storefront roll-ups. If a post hits, pull lookalikes and re-run the winning angle.
In Growi: use Performance Overview to tag winners and duplicate patterns quickly.
Impulse-friendly items
Seed to creators who post quick finds/unbox clips and already link Shop products. Keep the brief simple—one-hook demo—and approve same day for velocity.
Considered purchases
Seed to creators who run review/how-to formats and attract buyer Q&A in comments. Assign one structured explainer; scale after proof shows up in sales and GMV.
Seasonal or niche moments
When a micro-trend concentrates buyers—campus, beauty cycles, gifting—filter for creators embedded in that community first. Seed, then promote winners to a campaign.
What if creators don’t post after delivery?
Use a clear posting window in your workflow copy and rely on the delivered → reminder automation. If there’s still no post, park them and move on—velocity matters.
Do I need a minimum follower count to offer samples?
Eligibility rules vary by market and program. Always confirm current requirements for your region, then filter your list accordingly inside Growi.
Is seeding only for organic?
No. Once a post proves it can sell, you can plan paid support on that winning angle using the ad-commission terms you set in the workflow.
Ready to pair discovery with product seeding and go live fast?
Start now with Growi signup or see it live in a Growi Demo.
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