Fashion and Apparel Discovery Playbook for TikTok Shop

Why TikTok works for fashion right now

Fashion discovery on TikTok is driven by short styling videos, outfit formulas, and creator trust. Try ons, hauls, GRWM, and capsule wardrobe content make it easy for shoppers to imagine the fit and buy quickly.

What a high performing fashion creator looks like

• Consistent outfit content in your style lane, for example streetwear, minimal, Y2K, workwear, modest, plus
• Strong hooks in the first 3 seconds, clean framing, and clear outfit callouts on screen
• Recent posting cadence and steady views across the last 9 posts
• Audience matches your ship regions and seasonality
• Comfortable with Spark permissions and referral or affiliate codes
• Professional in comms and on time with deliverables

Keyword packs to run in Growi today

Use short, specific inputs. Combine a style lane or use case with a format. Start with 5 to 10 keywords, save the search, then iterate.

Style lanes
streetwear, minimal, quiet luxury, Y2K, coquette, clean girl, preppy, athleisure, modest fashion, plus size, workwear, techwear, coastal

Use cases
back to school outfits, office outfits, date night outfits, festival outfits, wedding guest dress, airport outfit, gym fit, commute outfit, capsule wardrobe, fall outfits, winter outfits, summer outfits

Formats
GRWM, OOTD, try on haul, lookbook, outfit ideas, style tips, 3 ways to wear, before and after, thrift flip, closet essentials

Examples you can paste into Growi Search

• “capsule wardrobe GRWM”
• “workwear outfit ideas”
• “streetwear try on haul”
• “wedding guest dress lookbook”
• “plus size summer outfits”
• “minimal 3 ways to wear”

Step by step discovery flow

1. Define the lane and price band
   Call your lane clearly, for example minimal workwear under 120 dollars. Set regions you can ship to and sizes you support.
2. Seed with 30 to 50 creators
   Run the keyword packs above. Save the search. Pull creators who posted in the last 30 days.
3. Expand with lookalikes
   Open recent videos. Mine comments and duets for creators with similar style, size range, or audience.
4. Run the 60 second scan
   Check the last 9 posts. Look for real comments, steady views, and clean outfit framing. Note height and sizing callouts if shown.
5. Confirm audience fit
   Ask for screenshots showing top countries, age, and gender. Decline if location is off your shipping map.
6. Sales readiness
   Confirm Spark permissions and willingness to use referral or affiliate codes for attribution.
7. Brief and timeline
   Send one paragraph with deliverables, posting window, tags, and disclosure language. Approve fast.

Vetting checklist tuned for fashion

• Lane match: creator already posts in your style lane or adjacent
• Format match: try ons, GRWM, outfit tips, or lookbooks
• Clarity: full body framing, garment details on screen, natural lighting
• Recency and cadence: last post in 14 to 30 days and at least 2 posts per week
• Engagement quality: on topic comments and steady views, not one viral spike
• Audience location: matches ship regions based on screenshots
• Practical info: height and size callouts appear often, helpful for fit confidence
• Sales mechanics: Spark ready, referral or affiliate code friendly
• Professionalism: quick, clear communication and on time delivery

Outreach that gets replies in fashion

• Reference the lane and a recent video.
  • “Your minimal workwear GRWM was clean and helpful. Can we send a two look try on with a quick Sparkable edit”
• Offer one original post plus one sparkable edit.
• Keep the ask simple and lead with the value for their audience, for example outfit ideas that solve a weekly problem.

How to do this in Growi

Find

• Open Discovery and paste a keyword pack, for example “capsule wardrobe GRWM” and “workwear outfit ideas.”
• Set follower and region filters to match your price band and shipping. Save the search for reuse.

Vet

• Open the creator drawer. Scan the last 9 posts. Tag with lane, use case, size range, and fit.
• Set status to shortlist, watchlist, or archive.

Outreach

• Use a saved message template tied to the lane. Personalize one line about a recent try on or GRWM.

Onboard and attribute

• Approve in a campaign or contract. Include disclosure language, request Spark permissions, and issue referral codes so sales track to the creator.

FAQs

What formats convert best for apparel
Try on hauls, GRWM, 3 ways to wear, and simple lookbooks with clear on screen sizing and styling notes.

Do I need creators who match my brand’s size range
It helps. Prioritize creators whose height and sizing notes map to your customer base to reduce returns and increase confidence.

How many creators should I start with
For a new lane, 80 to 120 outreaches in week one usually yields enough approvals to test quickly.

How do I combine paid with organic
Ask for one sparkable edit. Boost with Spark after the first organic signals land.

Ready to run this

Start here, Growi signup or book a walkthrough, Growi Demo.

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