How to Interpret Campaign Data (With Examples)

Running creator campaigns is easy. Understanding what the data actually means? Not so much.

Many brands see clicks, likes, and a few sales — but don’t know what’s good, what’s bad, or what to do next. Here’s how to read campaign data like a pro, with real-world examples to guide your decision-making.

1. Don’t Just Look at the Total — Break It Down

Campaign results often look decent in aggregate — but that can hide underperformance (or overperformance) at the creator level.

Example :

• Campaign GMV: $24,000
• 10 creators → Avg $2,400 each ? Not quite.

When you break it down :

• Top 3 creators = $20,500
• Bottom 7 = $3,500 total

Interpretation : Scale top performers, drop the rest. Total GMV means nothing without context. Growi automatically shows you GMV and ROAS per creator, so you never rely on averages.

2. Look at ROAS, Not Just Revenue

Revenue is nice, but it’s not the full picture. A creator might drive $5K in sales — but if you paid them $2K + 20% commission, your ROAS might not hold up.

Formula :

ROAS = GMV / Total Payouts

Interpretation :

• ROAS > 3.0 = strong
• ROAS 1.5–3.0 = average
• ROAS < 1.5 = reevaluate

Growi calculates ROAS instantly — no spreadsheets required.

3. Track Conversion Rate by Creator

Formula :

Conversion Rate = Orders / Clicks

Interpretation :

• Creator A: 1,200 clicks → 18 orders → 1.5%
• Creator B: 500 clicks → 30 orders → 6.0%
  

Interpretation : Creator B has smaller reach but a stronger pull. Consider rebooking, scaling, or whitelisting content.

Growi shows this metric by default — so you can spot high-converting creators fast.

4. Analyze Post Timing and Format

Sometimes it’s not the creator — it’s when or how they posted.

Example :

• TikTok on Friday at 7PM = 3x engagement vs Monday morning
• IG Reels > Stories by 4x clicks

Interpretation : Adjust briefs to recommend optimal post timing and format in the next campaign.

Growi logs timestamps and content formats to help optimize future briefs.

5. Map Data to Action

Good data should lead to action. Here’s a sample framework

If You See -You Should

High GMV, low ROAS-Negotiate lower commission or retainer

High clicks, low conversion-Improve landing page or code clarity

Low posts, low ROI-Clarify deliverables or creator expectations

Consistent top performers-Rebook or scale paid ads with them

Growi’s recap views and campaign summaries give you this view automatically — so decisions are easier to make.

TL;DR

Interpreting campaign data means :

• Breaking down creator-level results
• Evaluating ROAS, not just GMV
• Looking at conversion rate + timing
• Turning insights into next steps
  

Growi gives you this analysis out of the box — no need to hire a data analyst to understand your creator ROI.