A good brief removes guesswork. It tells creators what you want, what they can customize, and how the work gets approved and paid. Use this simple flow and you will ship clear briefs that turn into content and sales.
Say what success looks like and write the offer in one line. Keep it specific and short.
How Growi helps:
Create a Campaign or a Contract and select any payment structure you want, flat, tiered, fixed fee, or hybrid. Your goal and offer live with the campaign so everyone sees the same details.
List the formats and how many pieces you want, for example 1 TikTok video and 2 story frames, plus deadlines and approval timing. Be clear on whether drafts are required.
How Growi helps:
Add deliverables and due dates to the campaign. Creators see these in their portal and you can track status in one place.
Share the basics a creator needs to speak confidently. Product name, what it does, who it is for, and two or three must say points. Link to the product page for details.
How Growi helps:
Attach the brief and any reference docs to the campaign so creators never hunt through emails.
Say how you plan to use the content, where it may appear, and for how long. If you want the option to run paid ads from the creator handle, call that out as whitelisting and price it separately. Many creators charge for those rights, so clarity up front saves time.
How Growi helps:
Store usage terms inside the Contract. Everyone sees the same rights, from organic reposts to paid usage windows.
Give the do and donts. List any words to avoid and claims that require proof. Remind creators to disclose the partnership clearly and follow platform rules. The FTC requires clear and hard to miss disclosures of material connections, and TikTok and Instagram have built in branded content tools that must be used when posting paid partnerships.
How Growi helps:
Add a short compliance note to the campaign and reuse it as a template across future briefs.
Show what good looks like. Include two or three example hooks and one simple structure, for example hook, product benefit, proof, call to action. Leave room for the creator’s voice.
How Growi helps:
Upload reference clips and notes to the campaign so every approved creator can access them.
Each creator needs a unique link and, if you use discounts, a unique code. Tell them where to place the link, how to pin it, and any copy you want near the link.
How Growi helps
Growi auto generates a unique link for every approved creator and can generate an optional discount code. Links and codes work across TikTok Shop, Amazon, and Shopify so attribution stays clean.
Share when content is due, how many review rounds you allow, and when payment triggers. Keep it tight so creators can plan.
How Growi helps
Track progress in CRM, keep feedback inside the campaign thread, and pay creators from Pay Creators directly to bank accounts when the work is complete.
Keep the email or DM short. One line why them, one line on the offer, and the link to accept. The full brief should live in one place so there are no lost versions.
How Growi helps
Use message templates, send thousands of targeted collab invites in a few clicks, and route every accepted creator straight into the same campaign with the brief, links, and deadlines ready to go.
Centralize your briefs, links, approvals, and payouts in one place with Growi signup or see the workflow live in a Growi Demo.
References
FTC updated endorsement guidance and disclosure basics. Federal Trade Commission
TikTok Branded Content Policy and country specific notes. TikTok For Business
Instagram and Meta branded content labeling guidance. Instagram Help Center
Overview of creator usage rights and whitelisting fees. katecooperlaw.com
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