You can’t improve what you don’t measure. And when it comes to creator campaigns, tracking ROI is notoriously messy — especially when you’re using five different tools that don’t talk to each other.
Here’s what you actually need to track ROI the right way — and what to avoid.
The core of ROI is this : How much did I pay a creator vs. how much they drove in sales?
You need :
Growi tracks all of this in real time. No need to wait for post-campaign wrap-ups or juggle 12 spreadsheets.
Some customers click creator links. Others just use their discount code. If you're only tracking one path, you're missing a chunk of conversions.
You need :
Growi does this automatically — and even shows you which method is driving more revenue per creator.
Not every conversion happens right away. A customer might:
You need :
Growi’s rolling 30-day GMV tracking lets you capture delayed sales — so your ROI data reflects reality.
Sometimes a creator delivers great content but low sales. Other times, they convert like crazy with low engagement.
The best tools let you compare:
Growi lets you view both content metrics and sales data together — making it obvious who’s worth rebooking.
If you're running campaigns with 10+ creators, you need to :
Growi’s Creator Leaderboard ranks creators by GMV, ROAS, content quality, and more — no manual sorting required.
The right ROI tracking stack includes :
Growi gives you all of this in one place — so you can scale what’s working and cut what’s not.
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